Nabr
Co-founded by Bjarke Ingels, Nabr’s goal is to put more people on a path to owning a high-quality, environmentally friendly home in cities. This innovative company is at the intersection of real estate development, proprietary technology, and consumer product, making it both extremely out-of-the-box, and complex to communicate.
For Nabr, Ground Up served as a fractional Creative Director, leading the direction, and overseeing the execution, of all visuals, creative, marketing, and communications for the team. We served in an intensive capacity leading up to their large launch, and in a maintenance role afterwards.
SCOPE
Fractional Creative Direction
TEAM
Bjarke Ingels Group, Mackey Saturday, Knightsbridge Park
