AMS Performance
AMS Performance Analytics, born from the legacy consultancy AMS Planning & Research, has created an unprecedented data platform for performing arts centers. AMS Performance empowers cultural institutions to evaluate their space programming, performance strategy, ticketing, hiring, and more, through aggregated data across North America.
For this platform, Ground Up recalibrated the organization of the AMS brand and its sub-brands. This revised strategy, aimed at strengthening the recognition and impact of the organization, resulted in three new websites, a revised brand and naming structure, and multiple outlets positioning AMS as a cultural thought leader in the arts administration industry.
